Digital marketing

Metia Software designs, develops and executes digital marketing programs. These programs feature:

• Web landing pages
• Campaign or promotional micro sites
• Campaign specific tools
• Email-based marketing programs
• Flash-based animation
• Tools such as Podcasts, Blogs and Vlogs
• Search engine optimization

Creative execution

Metia Software is able to either apply your existing offline creative campaigns, or to originate creative ideas optimized for digital marketing techniques and online channels. Additionally, using our own teams, further web content or campaign deliverables can be produced for use within each campaign.

Projects range from short term, lead generation campaigns to multi-year, community building initiatives aimed at maintaining loyalty among key stakeholders.

Planning and analytics

Successful digital marketing campaigns are designed around the primary motivation for each audience, and reach each target through their channels of preference. To run smoothly, the sequence of campaign interaction is carefully sequenced and agreed in advance of execution.

Metia Software uses a number of analytics tools to monitor response and report against target goals. Measurement is always designed in at the outset of each campaign. This preparation includes specifying key metrics for measurement, and determining the depth and frequency of analysis and reporting required.