New web technologies

Generally this new generation of tools and technologies are referred to as Web 2.0. Typically this new generation of web technologies, include:

• RSS
• Podcasts
• Webcasts
• Blogs/vlogs

Additionally, the label Web 2.0 can incorporate phenomena such as social networking. Metia Software has extensive experience of building online communities among the different types of individuals and organizations relevant to our customers.

Metia Software advises customers on:

• The nature of these new tools and techniques - What are they? How do they work? What do they do?
• Their implications upon - and potential integration with - current marketing tools and infrastructure
• The appropriate application to different communications outreach and marketing tasks
• The integration of Web 2.0 features with mainstream personal productivity software
• How to manage, monitor and measure their marketing and customer engagement activities in a Web 2.0 world